Politicians and policymakers are habitually not detailed in communicating their manifestoes and policies, the Africa Centre for Entrepreneurship & Youth Empowerment (ACEYE) has noted.

This was revealed at a Public Policy Value Rating presser held ahead of the 2024 general elections by ACEYE, Thursday, November 28, 2024.

Addressing the audience via a video call at ACEYE’s headquarters, Dome, Accra, from the United Kingdom, ACEYE co-founder Richmond Ansah asserted a leader’s “vision must be very clear”.

The business developer said it was “important” to explain the “end goal” of a policy being proposed or implemented so “the average Ghanaian know[s] where this is leading us to”.

“People go on campaign tours and when they speak to the masses, the kind of things they say and the details that are in the policy [they propose] are not exactly the same.

“So the people don’t really see the vision of what’s being put on paper – the communication out there is different from what is written in the document,” the market and academic researcher observed.

Ansah underlined ACEYE had sampled views from 500 Ghanaians on how manifestoes by the two major political parties – New Patriotic Party (NPP) and National Democratic Congress (NDC) – were being communicated to the electorate as Ghana heads to the Saturday, December 7, polls.

“We read the manifestoes but [per] the responses from the people [who responded to our survey], they don’t think it’s clear enough,” he noted.

Co-founder and lead strategist of PearKing Company Ltd concluded, “If I design a very good product and it’s in my house and nobody knows about how good my product is, it’s not going to serve anyone in any way.”