The Upper East Regional Communication Bureau of the National Democratic Congress (NDC) has begun building the capacity of communicators on effective communication at various constituencies in the region. 

The initiative according to the regional communication officer, Abdallah J. Salifu seeks to equip the communicators with the requisite expertise in effective communication towards the 2024 elections. 

“The Regional Bureau is set to ensure the last person at the branch level is as effective as our national boss Sammy Gyamfi. Only then can we say we are an effective team", he said. 

Speaking in an exclusive interview with Class FM’s Upper East Regional Correspondent, Moses Apiah, the officer indicated that so far, his outfit has assisted three (3) constituencies Binduri, Bawku Central, and Pusiga carry out their capacity training workshops. 

“We believe that elections 2024 will largely be won through effective Political communication not only at the national and Regional levels but at the Constituencies, Wards, and branches. We also hold the view that building the capacity of our communication teams will facilitate the achievement of Agenda 15/15 which is at the heart of the Regional Executive Committee,” the communicator noted.

He added that: “Capacity Training Workshops is one of the many activities outlined in the Action Plan of the Upper East Regional Communication Bureau. The Regional Communication Bureau is set to assist all Constituency Communication Bureaus in the region build the capacity of their Communication teams.”

The NDC as a party in the Upper East Region is occupying 14 parliamentary seats as against its opponent, the NPP with one seat in the Binduri constituency. 

He, therefore assured party sympathisers both at the national and international levels that his outfit Agenda 15/15 initiative will be realised come the 2024 elections.