Grace Ashly on the impact of singles, social media on Gospel music

"Social media has made the music business easier than it used to be," Obaa Yaa Grace Ashly has said.
"If you have your song, data, and a good place to sit to go live, you can do what the DJs do to promote your music," the Gospel and cheer star explained, speaking to Taller Dee on Journey to Heaven on No.1 FM, 105.3.
"There is a lot of advancement."
She noted the difference between her heyday and today's Gospel music scene.
She underlined how she and her contemporaries would spend time in prayer for inspiration to create albums that carried a holistic message, while today's artistes depended mostly on hit singles. She argued since the preparation time was shortened, the value of today's music had also been watered down.
"We'd pray to receive eight tracks for a CD. However, today, the moment you get one song, you make a release. So the value is not the same. The only thing is promoting it now is easier than before. Initially, you'd roam radio and TV stations endlessly. Now, if you're able to promote it well [online], the radio and TV stations will go for it themselves," Obaa Yaa Grace Ashly said.
Meanwhile, on her controversial assessment that the Gospel industry was filled with hypocrites, she declined to explained but emphasised it was the truth.
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